Drawing on interviews with all the key figures at Instagram No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop to its unprecedented billion dollar acquisition by Facebook to its founders dramatic clashes with their new boss Mark Zuckerberg Along the way it explores how Instagram has changed society encouraging businesses to prioritise their aesthetic above all else forging a new economy of digital entrepreneurs and rewiring how a generation thinks about celebrity and success The result is the definitive story of how a simple platform revolutionised tech business and popular culture Instagram has remade us all in its image This book reveals how
