The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers featuring new concepts and mental models: updated expanded and revised Many people assume they need to attend business school to learn how to build a successful business or advance in their career That s not true The vast majority of modern business practice requires little more than common sense simple arithmetic and knowledge of a few very important ideas and principles The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship product development marketing sales negotiation accounting finance productivity communication psychology leadership systems design analysis and operations management all in one comprehensive volume Inside you ll learn concepts such as: The 5 Parts of Every Business You can understand and improve any business large or small by focusing on five fundamental topics The 12 Forms of Value Products and services are only two of the twelve ways you can create value for your customers 4 Methods to Increase Revenue There are only four ways for a business to bring in more money Do you know what they are? Business degrees are often a poor investment but business skills are always useful no matter how you acquire them The Personal MBA will help you do great work make good decisions and take full advantage of your skills abilities and available opportunities no matter what you do or would like to do for a living
