Charles Hill s Global Business Today has become an established text in the International Business market for several key reasons: it is comprehensive and up to date it goes beyond an uncritical presentation and shallow explanation of the body of knowledge it maintains a tight integrated flow between chapters it focuses on managerial implications it makes important theories accessible and interesting to students and it incorporates ancillary resources that enliven the text and make it easier to teach The success of the first six editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text the use of the up to date examples and statistics to illustrate global trends and enterprise strategy and the discussion of current events within the context of the appropriate theory Our research has shown that students and instructors alike enjoy the interesting informative and accessible writing style of GBT so much so that the writing has become Charles Hill s trademark In addition to boxed material which provides deep illustrations in every chapter Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader
